SEO or Search Engine Optimization is a term used to describe practices and methods to optimize a website for better representation in search results in search engines. These practices and methods are usually based on rules and best practices provided by search engines like Google, Bing, Yahoo and other major search engines. The guidelines of most of the major search engines are quite similar to each other. They generally promote the use of organic backlinks, relevant and unique content, genuine discussions on topics and prevent spam links, posts, and content.
The goal of these best practices is to make web pages more easily found by the search engines and precise indexing of web
information. WordPress is a search engine friendly content management system,
however, users can better optimize the WordPress website supported by modifying
certain settings or by using WordPress SEO plugin Yoast or All Plugins All in
from a website will only make it more
discoverable and properly indexed by the search engines. It is not always true
that a website with good SEO practices will get better results in search
engines or get more traffic. However, search engines are still an important
source of traffic for many sites so it is very important that their website
follows these SEO guidelines.
Some things that can affect SEO include: the title of the web page (Article or Post Title in most cases), the URL structure (how good the description), the length and importance of the content, and many other more detailed factors.
Designing an SEO friendly website is probably the only factor that can help make the success of any blog. Without getting organic traffic to your website, you will absolutely not get comments, share, subscribe or online sales. If you want to make more money or sales from your website, focus on SEO.
SEO can be divided into two main factors:
- On-page SEO
- Off-page SEO
On-page SEO is optimization
on content, keywords, internal
links, meta descriptions etc. while off page SEO means the overall architecture
of your website, and design accessibility (more user friendly on your site
design, then it would be good for SEO).
In short, SEO is getting traffic from search engines to your web pages, the more optimized your content is,
then in some time it will be
more visitors to your site through the search engines.